CHARLOTTE, N.C. — The Choir School at St. Peter’s, Charlotte’s leading music education program, today announced it is changing its name to Charlotte Choir School. The name change reflects the organization’s commitment to the city of Charlotte and the community it serves.

‍

“For 29 years, our organization has enriched the lives of Charlotte’s young people through excellent, accessible music education and choral performance,” board president Dr. John W. Hall said. “Our program is for our entire community, and our new name Charlotte Choir School reflects our commitment to this city and its young people.”

‍

Charlotte Choir School serves more than 75 students from every background and corner of the Charlotte region, and since its founding in 1993, more than 800 students have participated in its excellent, accessible program. In June, the Choirs returned to in-person performances for the first time since the beginning of the COVID-19 pandemic. This month, Charlotte Choir School begins its 29th season and will present its annual fall concert on October 16, 2021.

‍

“The pandemic took away our ability to perform in person for Charlotte audiences. But, it also gave us an opportunity to look inward and reflect on our place in the Charlotte community,” executive director Davis A. Tapp said. “We are a proud steward of Charlotte’s cultural life, and we believe this new name will be a part of reintroducing our choirs to Charlotte after a long year away.”

‍

Charlotte Choir School remains in residence at St. Peter’s Episcopal Church in Uptown Charlotte. Founded in the tradition of English cathedral choirs, Charlotte Choir School relies on St. Peter’s as a founding partner to provide our students a living laboratory for choral music making. Charlotte Choir School Artistic Director Elizabeth Lenti is also Organist and Director of Music at St. Peter’s.

‍

“The unique partnership between Charlotte Choir School and St. Peter’s extends nearly three decades, and we are so excited for this next chapter,” The Rev. Jacob E. Pierce, Rector of St. Peter’s, and Elizabeth Lenti said. “The Choirs have enriched the St. Peter’s community and St. Peter’s has offered a perfect home for our program. Together, we look forward to Charlotte Choir School becoming an even larger part of Charlotte’s cultural fabric.”

‍

Charlotte Choir School was represented in the renaming effort by brand strategist and board member Geoff Yost, an alumnus of the organization, and by Moore & Van Allen, who provided pro-bono assistance with trademark registration. The new name is effective immediately, and will be implemented throughout the upcoming season.

‍

# # #

‍

About Charlotte Choir School

Since 1993, Charlotte Choir School has enriched and strengthened young lives through excellent, rigorous music education and choral performance. Conceived in the English choral tradition, the program serves young men and women from every background and corner of the Charlotte region, with more than 75 students aged seven to 18 comprising five distinct choirs. Over its nearly 30 year history, the organization has taught more than 800 Charlotte-area students. Entirely tuition-free, the 501(c)3 nonprofit relies on individual contributions, foundation, and corporate support. You can learn more at CharlotteChoirSchool.org.

‍

Press Contact

Geoff Yost
Yost Strategy
geoff@yoststrategy.com
(704) 877-7875